We hear more and more often, this term in the field of design and fashion: moodboard. But what is it? And above all, why does it play such an important role in the presentation of a project?
A moodboard is a set of inspirations, a real patchwork of materials, fabrics, colors and styles that inspired the designer to create his work. It’s like to enter his mind and materialize, concretize the ideas that were the basis of his choices. A way, in short, of visualizing the concept behind the project.
We understand well, therefore, the importance it has. We can compare it to a real business card for the project. As if to say, these are the atmospheres that I want to recreate through the final realization of the work. This is where everything is played. If the inspirations and the mood also appeal to our client, the project will be certaily fully appreciated. But otherwise, you will have to change your way.
Presenting a moodboard table is surely a way to allow our interlocutor to visualize our idea. A way to understand right away what his tastes, his visions are. Let’s see together 4 of our moodboards, to better understand what they are like.
The first example we propose is a moodboard table that focuses on neutral but cold tones. In this case we wanted to give predominance to the effect obtained in gray interiors, in its cold tones.
The client asked us to design the living area: an open space with living room and kitchen. The preferences were towards a sober and minimal style, which favored the use of black and withe. The moodboard table highlights our desire, therefore, to dampen black through the gentler shades of gray. A minimal effect, as a aresult, that gives ample space to contrasts and nuances.
The second example we propose to you is a moodboard table that focuses on warm earth tones. The intention that moved the project, in this case, was the desire to warm the interiors through welcoming atmospheres.
The client’s request was to rethink the living area and the entrance. These two environments constitute, in their home, a single space. The favourite style is ethnic. Our desire was to conform to the rest of the house, through the use of neutral tones that highlight a single color: terracotta. The ethnic style is softened therefore and made more sober by modernity and by the choice to play with geometries and shades of color.
A bit of color
The third example we want to show you is that of a moodboard board with a strong impact. In this case, in fact, the intention was to prefer two strong colors, such as yellow and blue, which gave character to the environment.
The client requested our help to rethink the living room of their home: a small room near the entrance. The favourite style is Scandinavian, but lit by the presence of one or two strong colors. Our idea was therefore to maintain a neutral shell, thanks to the calm tones of gray, and to work on details and accessories, through the mix of two colors: yellow and blue. You can view the entire project here, if you wish.
The fourth and last example of moodboard is slightly different from the other three. This one, in fact, does not focus so much on the use of colors, but on the choice to move the project on the guidelines of a style, a real way of life, the traditional Italian one.
The client’s request was to renovate a Masseria in Puglia, to be used for residential and commercial use. Our desire was to place ourselves in line with tradition, highlighting all those details, such as the materials and the configuration of spaces, typical of this type of housing. Tradition and history, the basis of a timeless renewal. Here you find the project of this Masseria.
What do you think about moodboard? Do you, like us, think it is fundamental in the presentation of a project?
See you the next time!
Lucrezia & Ortenca
Maison Elle Interiors