Color psychology: the Primary Colors

«What is being compared to the color of the world? The color of the world is greater than human feeling» -Juan Ramón Jimenez

Color Psychology

Color psychology: what is it? This week and for the next three, we want to dedicate 4 appointments of our blog to this theme. Why? Because we consider fundamental the use of color in architectural design, as well as in that of interiors. But how can we choose a color or combine it with others, if we do not know its nature?

Each color contains a broad spectrum of possibilities and meanings. Each color underlies an innate emotionality and ability to create important effects on the human psyche. The color stimulates and activates connections in our brain. Connections and stimulations capable of modifying not only our state of mind, but also our perception of reality. Color and PsycheSoul and Color.

«Color exerts a direct influence on the soul. The color is the key. The eye is the hammer. The soul is a piano with many strings.»
-Wassily Kandiski-

Let’s discover the primary colors together, in today’s column. These are the three primary colors: blue, red and yellow. Together we will understand what are their underlying meanings, the effects they produce on the human psyche and the personality with which they are associated. At the same time we will also reveal curiosities related to them. Let’s start now, then!


1.Blue inspiration

A series of studies and research have decreed blue as the most appreciated color. Blue is considered the color of harmony and balance, par excellence. It is the color of peace and it succeeds in instilling greater sensitivity in the individual. It often leads him to accentuate his vulnerability.

Blue produces targeted physical effects: it has the ability to stabilize the heartbeat frequency and to normalize the pressure. It is, therefore, a real cure for anxiety, on which it has a contrasting effect.

People of profound sensitivity and great inner calm prefer this color. Those who experience a perennial sense of agitation and dissatisfaction with what surrounds them, reject blue tones.

We advise you to use it in environments such as the bathroom, the children’s room or the entrance. This color, moreover, is the most used in offices, precisely because of its relaxing properties and ability to favor concentration.

  • Blue Interiors
  • Blue Interiors2
  • Blue is the color used in the American flag and symbolizes here the desire for peace and brotherhood;
  • the ancient Egyptians preferred it, as a clear reference to spirituality and therefore to gods;
  • the Romans and the Greeks associated it with adversity, because it reminded them the barbarians’ eyes color;
  • there are 111 shades of blue!


2.Red inspiration

Red, like blue, is a primary color. With an intense pigmentation and a vibrant tone, it is certainly one of those colors that cannot go unnoticed. It is the symbol of vital energy, both psychic and motor. It is no coincidence that this color is able to transmit great strength and to stimulate our creativity.

Red produces targeted physical effects: it has the ability to affect heart rate and blood pressure, thus stimulating our body and accelerating vital rhythms. It is therefore a natural stimulant, if used in the right contexts.

This color is favored by people of great energy and who like to compete and to win. Instead it is rejected by those who experience a sense of restlessness towards life and neighbor. These are usually people who do not like to appear and be protagonists. Red is in fact the color that most affects our attention.

We recommend to use it in environments such as the dining room or kitchen, due to its ability to stimulate appetite and help digestion. It is not particularly suitable for bedrooms, due to its stimulating properties.

  • Red interiors
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  • Red represents happiness and luck in China;
  • in India it is the color associated with marriage;
  • generally, it represents a strong connection to power and love;
  • according to old popular traditions, red hair was a symbol of evil and rebellious character.


3.Yellow inspiration

Yellow is the last of the primary colors that we will talk about in today’s article. Bright and dazzling at the same time, it is certainly one of the most ambivalent color ever. It is the symbol of the Sun, but also of mental energy. However, it is a contradictory color: it represents good, but also evil, optimism and jealousy, understanding, but also betrayal. It can be considered an oxymoronic color.

Yellow produces targeted physical effects: it has the ability to give benefits to the digestive and hepatic system, but also to the spleen and bladder.

This color is favored by extroverted people, who do not fear change, but who, on the contrary, want to face it with the use of a fervent imagination. Instead it is rejected by those who experience a sense of dissatisfaction with their expectations. These are usually people who do not feel particularly valued or appreciated by the people around them. In fact, in most cases, yellow is associated with optimism.

We advise you to use it in environments such as the dining room or the kitchen and the bathroom, due to its ability to transmit energy and joy. It is not a good idea to use it as a main color, as it can generate feelings of anger and frustration. Always better to dose this color in small quantities.

  • Yellow interiors
  • Yellow is associated, in oriental culture, with the third chakra, supervising the functioning of the stomach, intestines, liver, spleen, pancreas, regulating digestion;
  • some studies have shown that this color stimulates crying in children;
  • the black-yellow association indicates, in nature, some of the most dangerous animals;
  • in Italy, it represents the thriller-police genre in the literary field.

That’s all for today. See you next week, to discover together the world of secondary colors and the most classic black and white!