Color Psychology: Secondary Colors + Black/White

In today’s article we return to talk about colors, taking up the thread of last week article. We have dealt together with an important theme for the world of Architecture and Interior Design, The Color Psychology . We’ve learned to know more about Primary Colors, discovering more closely their meanings, their nature and the recommended uses for our interiors. If you have not yet read the article, we leave you the link here:

Color Psychology:Secondary Colors + Black/White

Today we will talk about Secondary Colors, that are Green, Orange and Purple and the most classic Black and White. What are their hidden meanings? What effects do they produce on our mind? Which personalities are associated with them? And above all, how can we use them in our interiors, so as to benefit from them? Together, we will try to answer all these questions and we will also reveal some curiosities related to them. Let’s start, then!


Secondary Colors: Green inspiration

A mixture of Blue and Yellow, Green is the color par excellence of rebirth and regeneration. In fact, we usually associate it with the idea of ​​hope, understood as trust in new possibilities and in changes capable of modifying our status quo. The world of nature and plants is also green. A world capable of instilling in man a sense of balance between materiality and immateriality, between rationality and irrationality.

Green produces targeted physical effects: it has the ability to instill a sense of calm, capable of alleviating anxieties and worries. It also has a strong inspirational power, instilling a sense of magnanimity and justice. Its relaxing properties are useful for those people who are going through a depressive phase.

People capable of strong self-control and discipline, prefer this color. Instead, those who feel a sense of denial of obligations and rules in general, do not like it.

We recommend using it in environments such as the living room, the master bedroom or the kitchen. For this last environment, in fact, the color is particularly indicated in the shade of the moss, as it is able to favor digestion. Green is particularly used in places dedicated to health, such as hospitals and clinics, due to its ability to instill a sense of physical and mental balance.

  • Secondary Colors: green interiors1
  • Secondary Colors: green interiors2
  • There are more than 100 shades of green and each of them favors a particular state of mind;
  • in English, they talk about jelousy as  “The green eyed monster”, as Shakespeare called it in his Othello;
  • in Ireland the green is associated with the Catholic faction of Celtic origin, hence also the origin of the green color of the Northern League;
  • night vision glasses (infrared) use green phosphors, because our eyes can see more shades of green than any other color!


Secondary Colors: Orange inspiration

In the light spectrum, the Orange is between the Red and the Yellow. It is a rich and multi-faceted color, able to convey a strong sense of energy and vitality. It transmits positive sensations, capable of letting reality filter through an optimistic perspective. We associate it with creativity, self-confidence and inner harmony.

Orange produces targeted physical effects: it has the ability to promote blood circulation and fertility. It is in fact a symbol of fertility and revitalizing energy, able to stimulate and make the digestive system work better. It is able to contrast depressive symptoms.

People of great energy and vitality, always aware of their potential, favor this color. People able to accomplish great deeds, but still guided by wisdom and rationality. Instead, those who tend to control their emotions, reject it. These are usually people who are led to magnify problems, self-convincing themselves that they cannot overcome them.

We advise you to use it in environments such as the dining room and the living room, as the color is able to revitalize these environments and encourage conversation.

  • Secondary Colors: Orange interiors1
  • Secondary Colors: Orange interiors1
  • Orange is particularly used for advertising, as it has the ability to push towards the purchase;
  • for the Christians it represented, in the antiquity, the sins of gluttony;
  • the carrots, originally white in color, are modified in Holland (XVIII) to pay homage to the ruling dynasty, the Orange;
  • the Buddhist monks wear it to symbolize the renunciation of a life of pleasures, just as Buddha did.


Secondary Colors: Purple inspiration

Purple is a mixture between Blue and Red. We consider it at the antipodes of Red and it symbolizes a marked aptitude for emotionality and the ability to identify ourselves with others.

This color produces targeted physical effects: it stimulates the desire to have a bond, both physical and emotional, very intense with the loved one. It has the ability to make the person seductive but, on the other hand, also very restless and suggestible.

Those who want to feel loved and accepted by others prefer this color. They are persons whose emotions emerge strong in contrast with rationality. Instead, those who tend to be wary and hyper-critical of others, do not like it.

We advise you to use Purple in environments such as the dining room or the kitchen and the bathroom, due to its ability to transmit energy and joy. It is not a good idea to use it as a main color, as it can generate feelings of anger and frustration. Always better to dose this color in small quantities.

  • Purple, in the Middle Ages, was the color of penitence. This is because, during the period of Lent, all theatrical performances were banned. For those who worked there, therefore, these were days of grave economic hardship;
  • it is a color linked to magic and mysteries;
  • in the 70s (in tribute to the Suffragettes) it becomes the color of the Women’s Liberation Movement;
  • this color begins to be brought closer to the psychedelic culture and the counterculture.


Black inspiration

The color Black represents the negation of color par excellence. It absorbs light in an all-encompassing way and, as if by magic, it makes all colors disappear. Together with White, they represent two classics for the world of Architecture, Art, Fashion and Design. Black symbolizes authority, control, mystery, power, but also elegance and style. An evergreen that will never go out of fashion.

People who do not like change, usually love this color. These are mostly people who have little confidence in themselves or others. Instead, those who tend to do not accept the idea of control and authoritarian power, do not like it. These are people who love freedom and are they are especially selfless.

We recommend to use it in environments such as the entrance, the kitchen and the living area, to add depth and strength to the environment. Black is a strong color, which combined with other colors, risks to steal the scene. For this reason, it is advisable to prefer it for furniture elements in contrast to walls, floors and ceilings, that would be characteriszed by neutral colors. At most, you can color one or two walls of black, or preferring a dark-colored floor. But always dosing the quantities. Otherwise the effect will be too much!

  • Black interiors1
  • In the past, Black represented the priests, now it represents the conservatives;
  • the expression “Black Tuesday” refers to the October 29, 1929, day in which the New York stock market collapsed, giving way to the great depression;
  • in China, Black has no positive or even negative meanings;
  • in the Masai tribes, Black is used to indicate rain-laden clouds, so it has a meaning linked to life and prosperity.


White inspiration

White is the color of light. It is the only color that includes all the colors of the light spectrum. If we think of it, we can only associate meanings and references to positive values such as purity, innocence, life and hope in the future. White symbolizes noble feelings and a desire for change.

People who have full confidence in the future, in themselves and in others, generally like White. These are mainly people who face new challenges with a good dose of creativity and imagination. Instead, those who have little trust in others, reject this color. These are people who do not like change and rely on their own strength to deal with it.

We recommend using it in environments that are cramped or not very spacious, as this color will certainly help to give the illusion of greater width. Entrances, corridors, storage rooms and basements can surely benefit from the use of the White color. Spatiality will be immediately illuminated and revitalized. White, moreover, will help to contrast the effect of brilliant colors, with which it is combined in an optimal way.

  • White interiors1
  • White interiors1
  • The white collar of the clothes symbolizes social status;
  • to flip the white flag is the sign of surrender;
  • there are 67 different shades of White;
  • according to the legend the White of the Italian flag indicates the white mountains and not the mozzarella as many think.

See you for our next  appointment with the Color Psychology section. We will talk about color combinations. How to match them together, in order to have great interiors? Let’s find out togerther, next week!